Mr. Harsh Purohi, LASSIB Society Professional Chapter – Vadodara
Mr. Harsh Purohit is the Founder Director of Cognito, a full service design agency which produces some unusual work in all the usual categories and successfully deploys multi-disciplinary marketing communication tools to solve real world problems of clients.
Cognito is also a leading sustainability advisory which specializes in seeding and cascading the practice of sustainability in organisations through design and communication tools.
A mechanical engineer with an MBA in marketing, Harsh is a communication strategist and performs at the intersection of marketing, design, technology, and profits He started his career in the client servicing department of Ogilvy and Mather at their Mumbai office.
In 20 years at Cognito, he has spearheaded design and communication projects in diverse segments and worked closely with brands like Pepsi, Suzlon, Mahindra, HUL, Vodafone, Sony Mix, Times of India, Taj Group of Hotels, Dr Reddy’s, Sun Pharma and Ranbaxy.
With his presentations to corporate boards, Harsh has played a vital role in helping organizations shift their approach to sustainability from compliance to strategic competitive advantage. He has developed the 4Ps of sustainability which help an organization understand the business importance of sustainability and chalk out measurable goals.
A thought leader in branding and communication, Harsh is a regular speaker at various forums across India and Europe such as Design Yatra, Sri Lanka Design Festival, Global India Meet, Munich and UnBox Festival. He is also actively involved in consultations on development of global reporting frameworks, gender equality and sustainable innovation and frequently contributes columns to the Kyurioos Magazine and Green Asia.